Monthly Archives: September 2014

#Superbaggiurros was the Winner of the “Best Advertising Campaign” Award at #PremiosSudlincensig14

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Superbaggiurros, the Mundo Gaturro and Baggio advertising campaign which was launched during the Back to School period, was the winner of the “Best Advertising Campaign” award granted by Sudlicensing in its first edition in Argentina.

The first edition of the Sudlicensing awards presentation was held on Tuesday, September 23 at the Salguero Plaza to honor and recognize the work of all the people who were part of the licensing world in Argentina in 2014.

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A jury comprised of agency representatives and the country’s most important licensees, selected “Superbaggiurros” as the “Best Advertising Campaign” from a shortlist that included PepsiCo’s “Despicable Me” and Musimundo’s “Angry Birds”.

The Mundo Gaturro and Baggio advertising campaign, which was launched during the Back to School period, allowed kids to access a password they could use to enter Mundo Gaturro, trade their characters’ super powers and superhero costumes, and participate in a drawing for spectacular awards.

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