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Mundo Gaturro, an icon of the new digital trends for tween public

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Mundo Gaturro continues to be updated according to the latest trends for young audiences, and has become a test case of how to create a comprehensive strategy for the digital world, successfully adapted to the permanent change of the medium. With an increasingly demanding children and young audience, who dwant quality products and the latest technology, Mundo Gaturro is a case that receives increasing exposure in specialized conferences and media, where the answer is how we did it?

In a report in Infobae, Nik, -creator of the character Gaturro- and Guido Corsini, Digital Media Manager QB9, confess that part of the secret is updated and evolve technologically. “We transfer the game from PC to mobile with an app created by a team of argentine professionals. It was a major challenge because they had to rewrite the entire game while respecting the security and personal data of every child”, “said Corsini.

With the Mundo Gaturro’s App, the kids can enjoy in their mobile or tablet in a fun and playful interface with unique mini-games and off-line, KidsTools, multimedia content, catalogs and new adventures. They also have the ability to personify their own avatar and create a profile to interact with their friends, create their own cartoons, and make it viral, adding new features to the game and making it accessible from any screen.

The childrens begin to play in Mundo Gaturro aged 5 or 6 years, but the game also get a high arrival of the ‘tweens’, children aged 9 to 14 years, engaged in techno, social and economic revolution. Today, they challenging enterprises, which often do not know how to reach this audience.

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The prestigious newspaper La Nacion, conducted a research about the tweens segment in which it chose Mundo Gaturro as a successful platform for connecting brands with this audience. Mundo Gaturro, created in 2010 has an audience of 1.5 million childrens per month. “The ads are not integrated as banners but as part of the game and the experience,” said Guido Corsini, QB9 manager. Some of the companies that had presence in Mundo Gaturro were Visa, Yogurísimo, and Movistar, among others.

But after all, the key is content, explains Guido Corsini, Digital Media Manager of QB9 Entertainment: “Mundo Gaturro is a success based on a consistent proposal content, so we is natural evolution toward life and multiplatform transmedia. Our premise is to transfer the experience to all screens, ensuring quality across all platforms and creating complete experiences for more than 10 million unique users. ”

So Mundo Gaturro is a success in all formats: theater, magazines, books, music CDs, merchandising and packaging, but also transmedia products,  throughout America Latina, including Brazil.

Will the next challenge? “We want World Gaturro continue its program of internationalization and become an exportable product to other markets in the world”

Mundo Gaturro, first Argentine development with full mobile evolution

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 QB9 Entertainment, the leader in digital content and transmedia from Argentina continues to innovate and presented for the first time in the local market, their new release: “Mundo Gaturro App” for Android and iOS devices. The application allows users to stay connected with their favorite character from everywhere. 

Carolina Abulafia, Brand Manager QB9 Entertainment, Guido Corsini, Digital Media Manager de QB9 Enterainment y Nik

This development was entirely done by a professional Argentine team. In Mundo Gaturro we have 1.3 million of kids playing at month – explains Guido Corsini  , Digital Media Manager of QB9 Entertainment-. It is a success based on a consistent proposal content, so for us is a natural evolution goes multiplatform  and transmedia. Our premise is to transfer the Gaturro’s experience to all screens, ensuring quality across all platforms and creating complete experiences for more than 10 million unique users “. 

Under this idea, the kids will enjoy on your mobile or tablet in a fun and playful interface with unique mini games and off-line, KidsTools, multimedia content, catalogs and new adventures. They will also have the opportunity to personalize their own avatar and profile to interact with their friends. Also create your own cartoons and make them popular.


Looking to expand your business throughout North America, Europe and Asia, and strengthen the bond with its users, the company QB9 entertainemnt continues to evolve multi-platform concept. The portability is the way to continue thits program of internationalization and help us to do a product for many markets in the world,” adds Corsini.
Thus Mundo Gaturro, as part of the company QB9 Entertaiment, stands at the forefront of developers in Argentina, producing content of international quality  that offer all the kids and their parents the opportunity to access games and have fun 100% secured. 

All users will experience a world and interact with their peers, can listen to music, access movies, video games and create their own avatars, among many other activities.

QB9 and Yuisy were on the restart Expo

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Entertainment and Yuisy QB9 were in the Restart Expo, the exhibition of games and technology most important  in the region, based in Buenos Aires, Argentina.

In the modern stand of Yuisy & QB9 the public proved games developed by the company in tablets and computers specially prepared for gamers.

 

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In addition, the staff  explain the details of game design, as well as do raffles and activities for the public. Finally, were performed the transmission of the final of the tournament  League of Legends Restart and an exhibition match between Furious Gaming and Gaming Isurus, the most important teams in the country.

Thus, QB9 Entertainment continues positioning itself as one of the most recognized Latin American gaming companies.

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Hello Kitty arrive to Mundo Gaturro

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QB9 Entertainment, the leader in digital and transmedia content producer of Argentina, signed an agreement with Sanrio for users of Mundo Gaturro enjoy exclusive content of Hello Kitty.

The first cross-branding agreement throwing Mundo Gaturro, which includes the territories of Latam and Brazil, will allow the kids to have a unique space with a product catalog fashion, decoration and accessories that all   “Agathas’s houses” will want to costumize and be prettier every day.

We are very pleased with this new agreement. We believe that working with such a major brand like Hello Kitty, with which we share a strong commitment to providing not only the best products but also maintain a close bond with the child audience and tween, will enrich our experience 360 ​​° ” Guido said Corsini, Product Manager of Mundo Gaturro.

Mundo Gaturro offer articles to acclimate the virtual home of characters such as sofas, beds and tables small decorative objects up-mirrors, cushions, cubrecamas- exclusive collection of Hello Kitty. So all users can enjoy new proposals to keep playing and creating within Mundo Gaturro of the most fun and safe way.

Also, users will have the exclusive 30-day passport Hello Kitty with amazing virtual gifts to enjoy with their favorite characters.

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QB9 will be present in the Restart Expo

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QB9 Entertainment and Yuisy will attend the exhibition games and most important technology in the region Restart Expo, based in Buenos Aires, Argentina. ReStart Games & Tech Expo will be held at the Centro Costa Salguero from 26 to 29 March.

In the stand of Yuisy and QB9 the public will be able to play our games, learn more about our developments , and play tournaments!

We will have a stand of 100 m ², equipped with tablets and computers for all our visitors and friends play and participate in special activities.

We invite you to know the games that developed QB9, which will exhibit and play at our stand. Green Monster, Strawberry Shortcake – Reach For The Stars-, AVA and S4 League will be some of the titles you may found this  four days.

 

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On the main stage we will carry out the transmission of the final of the tournament Restart League of Legends and an exhibition match between Furious Gaming and Gaming Isurus, the most important teams in the country.

The staff of Yuisy will be organizing raffles and delivering gifts under this exceptional exhibition.

Thus, QB9 Entertainment continues positioning itself as one of the most recognized Latin American gaming companies.

We have a new game: “Green Monster”

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QB9 Entertainment has a new game: Green Monster. It is an action game where you must save a lovable creatures being sent to an evil zoo.

This game was developed entirely by the team of QB9 Entertaiment and can be played online on the website of  Green Monster or download in Google Play

 

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It is an easy paced, action based, mind blowing, match two puzzle like game you take the role of the hero that must save this super cute creatures from being sent to a maleficent zoo. Match the correct creatures to m In an easy paced, action based, mind blowing, match two puzzle like game you take the role of the hero that must save this super cute creatures from being sent to a maleficent zoo. Match the correct creatures to magically help them escape the Zookeeper. Find the correct move combinations, or risk being caged forever. agically help them escape the Zookeeper. Find the correct move combinations, or risk being caged forever.

 

 

Gaturro with UNICEF Race for Education

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Next March 15th in Av. Figueroa Alcorta and Dorrego (Capital Federal) will be held the Unicef race for Education and Gaturro collaborated calling his audience to participate in this important joint activity. This is a marathon aimed to raising funds for projects that strengthen UNICEF developing for all adolescents to finish high school.

The race will be repeated in Rosario on March 29 at 9am in Santa Fe and Av. Belgrano (Rosario), opposite to the monument to the flag. (Rosario, Sta. Fe, Argentina). You can register at the official site of Unicef Race for Education.

 

 

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We’ll waiting you!

Gaturro, example of success in the Magazine “Noticias”

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In the edition of the Magazine “Noticias”of February 21, Gaturro and Plim Plim were protagonists of an article about the business of child licenses in Argentina.

The Magazine highlighted Gaturro and the big audience that owns  and continue to grow in the worldwide: 10 million users registered in World Gaturro, 200,000 subscribers Youtube channel and 500,000  users  downloads the mobile app, this are some of numbers that the magazine take .

Marcelo Liberini, CEO of QB9 Entertaiment explained the success of the character: “We got fully into the transmedia world, working with Nik on the exploitation of merchandising, operation outside Argentina, audiovisual products, mobile world. .. and since then we are working with Gaturro project around all the world. “

 

 

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This way, “Noticias” reflected the wide experienceof QB9 Entertaiment connecting characters and audiences through licensing carried transmedia formats.

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